desirous sibel: Promote the localization business Toyota China real thing

Friday, March 23, 2012

Promote the localization business Toyota China real thing | Chinese ...

March, Toyota China issued a ?cloud Action Plan, Toyota China for the first time independently formulated according to the Chinese market characteristics and long-term development planning. Under this plan, Toyota China will focus on ?green technology, well-being of vehicles, goods, services, career, social contribution activities? six key points to accelerate the pace of China?s cause. It also issued a ?double engine? concept on behalf of the hybrid technology trend, which is an important step in Toyota?s Toyoda, ?China?s most important strategic decision, taken localization, its localization business determination is evident.

three-step strategy of energy-saving new energy car spaces

current, energy conservation is the most urgent needs of China?s automobile industry, while the hybrid is currently the most with the conditions of production of new energy technologies, energy saving effect is obvious. Toyota is not only the enterprise of the first production models of the hybrid force in the Chinese market, Chinese market hybrid of the most abundant one.

?cloud Action Plan? announced the long-term career development plan, a clear development of new energy vehicles as a priority. The goal is to achieve annual sales of over one million this year at the same time, lay the foundation for the popularization of energy-efficient new energy vehicles, and in 2015, equipped with a hybrid of the domestic hybrid powertrain in the FAW Toyota, Guangzhou Toyota bulk of the domestic . And finalize the development strategy, energy-efficient new energy vehicles as the main cause of energy-efficient new energy vehicles in Toyota?s overall sales accounted for 20% share, with complementary Toyota?s more fuel-efficient vehicles to enter China.

pushing mixed EMU core technology will be localized

hybrid is an environmentally sound technology, but because of the high cost of auto companies to this enthusiasm is generally inadequate. Has been, Toyota has always been a key driver of the hybrid market. February 22 third-generation Prius in the Chinese market, the market was seen as close to the people listed on the efforts of Toyota trying to pull the hybrid consumer. The given hybrid that Toyota will increase to guide the consumer awareness of this unique Chinese name ?double engine?. Toyota planning the future of energy efficient new energy vehicles will reach 20% of its total sales, which will greatly reduce the pollution of the environment, a similar strategy for the Chinese market is yet to see the other multinational car firms to.

In addition to actively promote the development of the hybrid, the localization of the hybrid technology Toyota China mentioned the very important position. Settled in Changshu, Jiangsu Toyota R & D Center (China) Co., Ltd. (TMEC) in October 2011, is the largest R & D base in Toyota?s global R & D system, it undertakes this task. the

diversification of new cars emphasis on the needs of users in China

The new models, Toyota China is also a change in the stability of low-key, showing more attention to the diverse needs of the characteristics of Chinese users. Whether it is listed before the seventh generation Camry, Lexus CT200h, third-generation Prius, or the upcoming 86 sports car, all reflect the Toyota great importance to Chinese consumers, the localization changes from the demand of Chinese consumers . In addition, for China is about to enter the consumer groups, the development trend of an aging society and disabled mobility, Toyota China will also actively promote the development of well-being of cars in China seriously.

[reporter observed]

finally take this step, Toyota history will be rewritten

From a global perspective, the global market performance of the auto companies and both attach importance to investment in the Chinese market. In 2011, General Motors and Volkswagen, respectively, occupy the top two of the global automotive sales, the Chinese market of its total global sales contribution of 28% and 29%, respectively; the same period Toyota China sales accounted for only 11 of its global sales %. Toyota to increase investment in the Chinese market, the real thing to introduce more independent strategy for the Chinese market, the future of Toyota in the Chinese market will usher in a transformation, but also have a positive impact will be Toyota?s performance in the world. Reporter Wang Shijing

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